Na zdrowie Doktorze Costa!
Mario Costa, who, I believe, is Malta's man in Moscow (and not the bloke in the picture) has written
a letter to The Independent about the language question. His letter is spot-on.
Ok, it does rub shoulders with
this. But they do say that variety's the spice of life.
Essentially, Costa's letter makes sense because it simply shows that the man is, thanks to his experience, capable of thinking outside the box. And by box I mean the narrow
Anglo-Italo-Malti one which even intelligent people like Daphne are clearly caught up in. The
Malta l-ewwel u qabel kollox syndrome is paralysing but the Anglo-Italo-Malti mind-set can be fairly constraining too. It also keeps the artificial "dik tal-pepe"/"ma, what a hamallu" shebang going strong.
Na zdrowie Doktorze Costa!
_____________________
Incidentally, Polish friends did inform me that the Polish plumber campaign has been a huge success. But just look at these sensational statistics! (source, of all places
The Iran Daily). Maybe the MTA will ditch those photos of Joe Quattromani dressed as La Vallette and go for Xandru Grech as the Maltese meter-reader. In the meantime,
Labour's plans to boost tourism are, predictably, about as sexy as Evarist Bartolo performing a lap-dance.
The number of tourists who visited Poland soared in July and August, thanks to an advertising campaign which turned the negative symbol of cheap eastern European labor--the Polish plumber--into a blonde hunk carrying a monkey-wrench who beckons foreigners to visit his country, AFP reported.“The campaign was well taken up around the world. It focused the attention of lots of people on our country,“ the Polish tourism board’s Krzysztof Turowski told reporters.The symbol of the Polish plumber, representing cheap labor from new EU member states, was vilified earlier this year during national referendum campaigns on the EU constitution, which was rejected by French and Dutch voters.But Poland’s tourism board cleverly turned this negative image into a positive when it launched a campaign at the start of the summer that used a blonde man clutching pipes and a monkey-wrench, above the slogan, “I am staying in Poland--come on over.“Thanks to the handsome, muscle-bound Polish plumber, the number of French tourists visiting Poland in July and August rose 14 percent compared with the same two months last year to 57,400.“Our plumber even scored in Australia,“ said Turowski. Fifty-six percent more Australians, or 10,200, visited Poland this summer than the previous year.The numbers of Cypriots, whose country, like Poland, joined the EU in May last year, rose the most--by nearly 130 percent.Eight-hundred Cypriots visited Poland in July and August.Other visitors who found the idea of coming to Poland particularly attractive were Canadians--up 62 percent to 19,500 visitors in July and August, new EU nationals from Malta--up 59 percent, and British and Irish nationals--up 47 percent and 33 percent.The number of summertime visitors from the United States rose nearly 25 percent to 95,100, while Japanese visitor numbers rose around 20 percent to 8,500.
-Isma darling, where shall we spend our summer holidays?
-I heard at tal-kantuniera that Poland's really beautiful.
U ajma, Poland of all places...