Nu-snobbery
The poor are a right laugh: look, they don't have much money! Ha ha ha. But there's a downside, too: they sometimes have bad skin because they don't use the correct sea-salt based exfoliant scrubs, and they can be violent.
In Britain, of course, we have a long and proud tradition of despising the poor. Back in 1348, Chaucer was moved to write: 'Paupers? Ryghte bunche of queyntes.' In the 21st century, this tradition is looking almost absurdly healthy. In 2004, following the soaraway success of websites like ChavScum, ChavWorld and ChavTowns, virulent class hatred made it onto the bookshelves with titles like Chav! A User's Guide to Britain's Ruling Class and The Little Book of Chavs. The once-trendy website Popbitch started selling T-shirts emblazoned with 'Pramface', a slogan that righteously rips into girls who, er, push prams.
There was definitely some confusion, though: chavs are 'skinny and underfed', but also 'obese from always eating McDonald's'. They are 'inherently racist', but also 'spawn multi-coloured babies'.
'They all dress the same!' roared the ruggedly individualist middle-class professionals. 'They buy crappy jewellery from Argos!' Instead of, say, another chain store in the same shopping centre that's marketed at People Like Us instead. The sites attacking chavs for their aggression and mindless bad language were questioned by a journalist at the Independent. One respondent told him to 'fuck off and die'.
The word 'chav' actually derives from the gypsy word 'chavo', meaning 'little lad', and has long been familiar slang in Surrey and Kent (it's even on Sham 69's anthem 'Hersham Boys'). Now, however, it has started to denote a louty canker at the heart of our nation. Message boards were rammed with missives like: 'Chavs unfortunately don't yet fall into the category of rodent and in effect cannot be bludgeoned to death under the guise of pest control. Darn!' Or: 'Do not be fooled by there (sic) Humanoid looks, they are of another race, mainly scum'. Ha ha! What a hilarious parody of Nazi propaganda! Cool!
Of course, the Daily Mail couldn't wait to get in on this raw, virile fun and wrote of disgusting women who 'pull their shoddily dyed hair back in that ultra-tight bun known as a council-house facelift'. I'd have thought that, as a general rule of thumb, if your prejudices match those of the Daily Mail, you might want to shoot yourself. Amazingly, sometimes middle-class people in regular employment swear loudly and hit people too. And, get this: some, even those working for the Daily Mail, are more obnoxious than words can express.
Even so, it's clearly enormously liberating to rant on about single mothers and lazy workers like some gout-ridden Victorian bishop who's been at the laudanum again.